737MAX is now 737-8

"SBA Thanks You For All The Fish" (santabarbarianlsx)
08/19/2020 at 23:42 • Filed to: None

But, does re-branding actually work?

Hell yes.

DISCUSSION (27)

ttyymmnn > SBA Thanks You For All The Fish
08/19/2020 at 23:49

Average Passenger: “This isn’t a 737 MAX, is it?”

Gate Agent: “No, it’s a 737-8. It’s not a MAX.”

See? Works like a charm .

facw > SBA Thanks You For All The Fish
08/19/2020 at 23:56

So are all of them 737-8 or is it now like:

737 MAX 7 -> 737-7

737 MAX 8 -> 737-8

737 MAX 9 -> 737-9

737 MAX 10 -> 737-10

737 MAX 200 -> 737-8 200

ttyymmnn > facw
08/20/2020 at 00:05

That sounds like something I read somewhere. And it gives Boeing plenty of numbers for yet more derivatives of the 737.

SBA Thanks You For All The Fish > facw
08/20/2020 at 00:08

They did no formal announcement— other than booking “a whopping order for two planes” from a Polish charter operator today. Previously those would have been 737MAX-8... which is now apparently 737-8.

Which isn’t AT ALL confusing with the 737-800, which is not a death machine.

SBA Thanks You For All The Fish > facw
08/20/2020 at 00:09

https://onemileatatime.com/boeing-737-8/

Same disingenuous company, same flawed plane...

gmporschenut also a fan of hondas > SBA Thanks You For All The Fish
08/20/2020 at 00:11

i dont think the majority of passengers know what plane they’re on.

ranwhenparked > SBA Thanks You For All The Fish
08/20/2020 at 00:13

I recall a certain former president tweeting out that Boeing should do exactly this when the fiasco started. Stopped clock, and all that, I suppose.

SBA Thanks You For All The Fish > gmporschenut also a fan of hondas
08/20/2020 at 00:13

Well, we’re about to find out...

onlytwowheels > SBA Thanks You For All The Fish
08/20/2020 at 00:17

Is this going to be like when the Chevy Citation became the Citation II? Or, more like when the Vega became the Monza?

pip bip - choose Corrour > SBA Thanks You For All The Fish
08/20/2020 at 00:22

I read online the polish airline bought four planes

wafflesnfalafel > SBA Thanks You For All The Fish
08/20/2020 at 00:32

it really is too bad Boeing turned into a pile of ****

SBA Thanks You For All The Fish > pip bip - choose Corrour
08/20/2020 at 00:33

More Boeing embellishment, I think. Firm orders were only TWO new, with options for two more. I guess I’d take them, if I was VP Sales at Boeing, but it’s only a firm order for a deuce. At least according to these guys, who are usually very accurate.

Kinja'd!!!

ITA97, now with more Jag @ opposite-lock.com > SBA Thanks You For All The Fish
08/20/2020 at 00:35

All the stars for referencing my favorite show of all time.

SBA Thanks You For All The Fish > onlytwowheels
08/20/2020 at 00:36

Did the Vega become Monza? I’d forgotten that,. . Thought it was a new platform, but I could be wrong

Full disclosure— I still sorta dig the 1980s vibe of the X-11

Kinja'd!!!

SBA Thanks You For All The Fish > ranwhenparked
08/20/2020 at 00:43

Heh. Yeah, it’s apparently SO offensive to 200M people to acknowledge that his “marketing instincts” can be keen , even if they come with a lot of hated baggage. But, his inclinations that Boeing would need to re-brand the damn thing were pretty accurate.

However, if one avers that maybe not 100% of everything he’s uttered in the last 6 years is complete garbage? You get branded a foam-cap-wearer pretty fast.

I’ll still go out on a limb and say it was an accurate call. And, Boeing sure fukt around for two years, reluctant to Do The Right Thing on a lot of fronts.

SBA Thanks You For All The Fish > ITA97, now with more Jag @ opposite-lock.com
08/20/2020 at 00:44

Somebody else suggested the clip-- but it’s epic spot-on.

onlytwowheels > SBA Thanks You For All The Fish
08/20/2020 at 00:49

GM H platform, 1971 - 1980.

https://en.wikipedia.org/wiki/GM_H_platform_(1971)

The Citation was not a horrible looking car, but underneath the handsome sheet metal was a pile of crap.

ranwhenparked > SBA Thanks You For All The Fish
08/20/2020 at 00:56

I think it's hilarious that they've now spent more time and money on the 737 Max and its fixes, then they forecast developing a whole new, clean sheet design would have taken. And this was the "quick and cheap" temporary stopgap to counter the A330neo, buying them time to work on a new one.

ranwhenparked > onlytwowheels
08/20/2020 at 01:00

That did work - sort of, temporarily, at least. Sales did rebound the first year of the Citation II, but, then quickly cratered when customers figured out that it was really a Citation, too.

But, in true GM fashion, they did eventually work the kinks out of the platform, too late to help the first generation cars, but, after giving it all new sheetmetal and renaming it the A-Body, it soldiered on uneventfully until 1996.

ranwhenparked > wafflesnfalafel
08/20/2020 at 01:03

Especially since we let them either buy out or muscle out all their domestic competition over the years, so they’re the only basket c ase left to carry our eggs.

SBA Thanks You For All The Fish > ranwhenparked
08/20/2020 at 01:05

Exactly. Thei r first and only inclination on every single point should have been like... “you know that AoA scheme is screwed up. Airbus all fly with three AoA indicators. We’re going to add enough to get us to FOUR. Yes, it’s new flight controls. yes, it’s new training. But this will be the safest plane ever to fly... Safety and redundancy everywhere. ”

They could have gone above and beyond on every single decision... but you get the sense they have half-assed it all the way through. ‘It was the least we could do, so that’s what we did...’

onlytwowheels > ranwhenparked
08/20/2020 at 01:16

Most of the A- body cars had a better reputation. T hey did have to finally kill the G-body in 1988 in order for sales to take off.

pip bip - choose Corrour > SBA Thanks You For All The Fish
08/20/2020 at 01:34

https://www.bbc.com/news/business-53843068

I read it again, and notice it says “upto four”

So it seems you’re correct

ranwhenparked > SBA Thanks You For All The Fish
08/20/2020 at 10:52

That was the whole point of the Max, just enough to get them through until the new plane was ready, they didn’t want to put any more into it than absolutely necessary, and their engineers were all kind of apathetic about having to work on another 737 upgrade at all instead of the new plane they thought they’d be doing, s o morale might have hurt things as well.

And the funny thing is that any work on the 737 replacement has now been postponed indefinitely, while they work on fixing the Max and deal with the COVID fallout, so they might wind up stuck with this for longer than they wanted.

SBA Thanks You For All The Fish > ranwhenparked
08/20/2020 at 12:00

And, the desperately needed Middle Of Market 757/767 replacements are completely stillborn. It’s sad, but Boeing have only themselves to blame.

ranwhenparked > SBA Thanks You For All The Fish
08/20/2020 at 12:42

Its like they just forgot how to design new planes. Even the 787 was 3 years behind schedule and $26 billion over budget (they had expected to spend a mere $6 billion, cost them 32 ).

SBA Thanks You For All The Fish > ranwhenparked
08/20/2020 at 12:50

The “lore” (and I interviewed with them years ago, got the offer, but declined it) has always been that they had great “customer intimacy and market understanding”... That Boeing somehow KNEW what the market was going to need BEFORE the customers even did. The 787 and 777 before it hit the absolute sweet spots in th e market. Monster hits— perfect positioning— and very astutely spec’d to the customers. Hell they even figured out that the market DIDN’T need a 700 seat monster like the A380 even as they watched Airbus sink so many billions of Euros into that hole in the ground.

HOWEVER, on the execution side it really does feel like the cost cutting and skin-flint mentality took over and we get this mess. Feels bad, but I really believe the Airbus NEOs are just better aircraft... safer, quieter, more comfortable.